Omnichannel Marketing

I was tasked with the conceptualization and the execution of automated marketing campaigns using data, technology, and analytics for retainer-based clients. Some of our clients included Baha Mar, a luxury hotel and casino in the Bahamas, Las Vegas Public Broadcasting Service, and Konica Minolta.

conceptualization and the execution of automated marketing campaigns using data, technology, and analytics for retainer-based clients.

Customer experience

At SK+G I worked in the digital marketing department where my responsibilities included creating automated multi-channel marketing campaigns using emails, landing pages, websites, social media, and direct mail.

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With all clients, we were successful in setting goals and achieving measurable results using a proprietary automated marketing platform.

The Customer Life Cycle is our strategic framework for designing direct marketing campaigns. All of your customers (and even those that are not yet your customers), can be plotted somewhere on this line. It makes no sense to engage with your most loyal customers the same way as someone who hasn’t been your customer for a while. R:AMP can individually and automatically engage with your customers through all phases of the Customer Life Cycle.

Once campaigns are built in RAMP, they are automated. No more ongoing worries about filling a leads pipeline or retaining customers that haven’t made a purchase recently. We call it, “Set it and forget it.”

With RAMP, you are ready to have your internal marketing team hit the ground running. If your marketing team is small, non-existent, or new to multi-channel marketing, the R:AMP Team will help you achieve success in creating and automating your marketing strategy and then successfully implementing it.




Imagine a customer starting a transaction on your brand's mobile app and then finishing it on their laptop. When 90% of consumers today want a seamless experience across different devices and platforms, leveraging a cross-channel marketing approach is a must for modern brands.However, truly successful cross-channel messaging doesn’t mean using every channel out there to spam your customers. So how do you find the right mix of channels to deliver brilliant experiences? That’s why we dug deep into Braze data to provide you with key insights into how different mixes impact the metrics and KPIs that matter to your business.Download our guide for a deep dive into all things cross-channel marketing. Explore the basics of today’s key messaging channels, what channel combinations drive the best business results, and more!Download for all you need to know about:What successful cross-channel engagement looks likeWhat factors brands need to consider to make the most of their cross-channel marketing effortsHow cross-channel can improve marketing outcomes and business performanceSelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaireBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCook IslandsCosta RicaCote d'IvoireCroatiaCubaCuraaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEnglandEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuinea-BissauGuineaGuyanaHaitiHeard Island and McDonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern IrelandNorwayOmanPakistanPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarReunionRomaniaRussian FederationRwandaSaint Barth_lemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaScotlandSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUnknownUruguayUzbekistanVanuatuVenezuelaViet NamVirgin Islands, BritishWalesWallis and FutunaWestern SaharaYemenZambiaZimbabweSelect IndustryConsumablesFinancial ServicesGamingHealth and LifestyleMedia & TelecommunicationsOn-DemandProductivity & UtilitiesQSRRetail & eCommerceSocial & MessagingTransportation & LogisticsTravel & HospitalityOtherOpt in to receive marketing tips, insights, invitations, product updates, and more from Team Braze.Please note that your consent is voluntary and you are under no obligation to opt in. Even if you choose to consent now, you are welcome to come back and opt out at any time.Find Out More"Braze research has found that when brands embrace cross-channel, they can boost their users’ lifetimes by 76%, compared to users who receive messages only in a single channel"- The Cross-Channel Marketing Difference