Increased Growth & Engagement

Solaray's online presence needed a revitalization. While informative, navigation and purchase flows lacked intuitiveness, hindering the customer experience. Brand awareness also required a boost to connect with health-conscious consumers in a meaningful way.

A comprehensive digital transformation ensued, prioritizing both user experience and brand engagement. The website received a user-friendly makeover, featuring streamlined purchase pathways and intuitive navigation. A powerful store locator empowered both sales and consumers to effortlessly find desired products.

UI/UX & Art Direction: Homepage Redesign

Amplified Brand Awareness

Beyond the website, the "Food is Not Enough" campaign leveraged brand videos, targeted ads, interactive landing pages, and personalized email promotions to resonate with target audiences.The results were transformative. Website conversion rates demonstrably increased, showcasing the effectiveness of the user-experience focus. The "Food is Not Enough" campaign achieved a remarkable 412% increase in purchase rates and over 1,000 products sold, solidifying its impact on brand advocacy and tangible sales growth.

This digital overhaul, driven by strategic design and multi-channel engagement, revitalized Solaray's online presence. The outcome? Enhanced customer experience, amplified brand awareness, and demonstrably increased sales.

ART DIRECTION: Food is Not Enough Campaign