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Hot Sauce Line Development

Client: Gogo Tacos      Date: 2020       Role: Art Direction, Product Development

From Logo to Packaging

Packaging Design & Brand Extension

The challenge was to leverage the client's existing illustrative logo and create a cohesive line of hot sauces that would stand out on the shelf. Through iterative concept sketches, we explored vibrant color palettes, playful graphics, and distinctive typography, all echoing the restaurant's unique aesthetic.

Illustration: Character Development

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The Solution

With meticulous attention to detail, the chosen designs were then digitized and refined, resulting in eye-catching labels that resonated seamlessly with the brand identity. Ultimately, what was delivered was more than just packaging; a cohesive brand extension that promised an authentic and flavorful experience.

Product Development : Packaging Design

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