BetterBeing's Creative Revolution

As BetterBeing, a leader in health and wellness supplements, aimed to enter the B2C market, I played a pivotal role in crafting their creative strategy and execution. My collaboration involved the formation of a dedicated B2C team and implemented a streamlined project management, ensuring efficient creative production for promotions, campaigns and product launches.

Product Launch: Packaging Design, Web Design

Building Robust Workflows for B2C Success

Through collaboration with production, advertising, and marketing teams, we established robust procedures and protocols for internal creative workflows.

I actively participated in branding and rebranding initiatives, as well as the development of new product offerings, fostering a cohesive and impactful B2C experience. This holistic approach laid the foundation for BetterBeing's successful B2C expansion, paving the way for enhanced brand growth and audience engagement.

Product Launch: Packaging Design, Email Design