BetterBeing's Creative Revolution

As BetterBeing, a leader in health and wellness supplements, aimed to enter the B2C market, I played a pivotal role in crafting their creative strategy and execution. My collaboration involved the formation of a dedicated B2C team and implemented a streamlined project management system, ensuring efficient brand consolidation, positioning, and launch.

Building Robust Workflows for B2C Success.

Through collaboration with production, advertising, and marketing teams, we established robust procedures and protocols for internal creative workflows.

I actively participated in branding and rebranding initiatives, as well as the development of new product offerings, fostering a cohesive and impactful B2C experience. This holistic approach laid the foundation for BetterBeing's successful B2C expansion, paving the way for enhanced brand growth and audience engagement.