Through brand development, consistent communication, and targeted campaigns, I've helped entertainment and gaming companies achieve strategic goals. I developed brand guidelines for several Affinity Gaming and Tropicana Entertainment Brands.
I collaborate with a team of creatives and strategists to craft data-driven campaigns that resonate with diverse player segments. By analyzing player tiers, activities, and value, we craft messaging that drives acquisition, retention, and reactivation. Our work ensures the right people get the right communications at the right time, leading to measurable results for our clients.