Multi-Channel Experiences

Played a key role in implementing a proprietary automated marketing platform, enabling clients to create seamless omnichannel campaigns. As Lead Designer of the digital marketing team, I mapped customer journeys to distinct lifecycle stages and leveraged data-driven insights to deliver personalized experiences across traditional and digital channels.

Digital Marketing: Customer Lifecycle

More Impact, Less Effort

This "set-and-forget" approach automated repetitive tasks, reducing manual effort while still allowing us to gather data, optimize campaigns, and ensure consistent, impactful customer engagement across every touchpoint. By streamlining operations, our team could focus on strategic initiatives and elevate the quality of creative output.

Art Direction: Multi-channel Collateral