A Coffee Company's Soul

Dose Coffee, a vibrant coffee company known for its relaxed atmosphere and authentic charm sought to bridge the gap between their established brand and their nascent online presence. The goal was to design a website that captured their distinct personality while remaining approachable and inviting to a broad audience.

Building a Scalable Brand

The solution was a creating visual communications that translate the warmth and casual elegance of the physical space into the digital realm. High-quality product photography and inviting lifestyle imagery showcased the coffee experience, while earthy tones and a clean layout created a sense of ease and comfort. To prioritize future scalability, custom action scripts were developed within Adobe Photoshop. This innovative system allowed the company to effortlessly generate product shots for new additions to their catalog simply by dragging and dropping label artwork created in Illustrator. By pre-setting consistent lighting, composition, and background elements, the scripts ensured brand consistency without compromising efficiency.

Automated Consistency & Brand Growth

The result was a website that blended the essence of the coffee company with a seamless e-commerce experience. Users were able to easily navigate the site, learn about the brand's values, and browse their products. The custom action scripts empowered the company to maintain brand coherence while adding new offerings with unmatched speed and ease, paving the way for continued growth and success.