Chef Luke Palladino's Brand

Chef Luke Palladino presented a unique challenge: crafting a complete brand identity from the ground up. With no existing creative assets, the project demanded a holistic approach, beginning with the logo. A focus on simplicity and elegance resulted in a timeless mark that captured Chef Palladino's culinary philosophy.

Creative Direction: Logo Development

Developing Assets

The next step was visual storytelling. To guide the narrative of the website, a mood board was developed, serving as inspiration for photoshoots that would showcase Chef Luke in his element. Utilizing a subtle spotlight effect, these photographs drew the eye to key visuals, adding layers of depth and meaning to the online experience.

Creative Direction: Photography Look & Feel

Creating Engaging Content

With stakeholder approval secured, the project expanded into multimedia assets. Storyboards were created for engaging recipe videos and informative podcasts, further enriching the brand narrative. To complete the brand ecosystem, impactful digital ads were designed, ensuring consistent brand presentation across platforms.

This multi-faceted approach delivered a comprehensive brand identity for Chef Luke Palladino, ensuring a cohesive and authentic experience for visitors across all touchpoints.

Digital Marketing: Website Design, Social Media