KAL

One of the first nutritional supplement lines with a range of products for the whole family.

Client :

Kal

Date :

2018 - 2021

Role :

Art Direction, Web Development

Our initials steps are to meet with the client to determine goals and create concepts based off of the agreed-upon specifications.

The underlying theme in the following concepts displays a playful visual approach to a flavor-rich product that melts in your mouth.

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Conceptual Work

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The client decided on using a concept that focuses on individualized care by portraying the joyful moments of those whom the Family Health Manager loves most.

Once the initial concepts were approved we began focusing our efforts in packaging, marketing collateral and sales tools for the sales team.

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We designed and developed a micro-site for the sales team to use during the selling process. The micro-site not only helped during the sales process but also contributed to acquiring new resellers who were able to find us thanks to our SEO efforts!

KAL Magnesium Drinks Campiagn

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